Apparel

It’s All in Your Tactic. With an unprecedented combination of fit, ventilation, and confidence for trail and enduro riding, the Tactic helmet delivers exceptional coverage and seamless integration with goggles or glasses.

Just because winning an XC World Cup isn’t on your to-do list, doesn’t mean you don’t value performance and comfort. Recon 2.0 is your shoe. Inspired by S-Works Recon, Recon 2.0 puts all that performance within easy reach.

Stowable, summer-weight protection for your neck, face, and head.

Be so bold in the all-new Ambush 2. Fully redesigned from the buckle up with essential features for next-gen trail riding, the Ambush 2 channels ample ventilation through modern styling, with a superb fit and dialed eyewear integration.

The most aero road helmet in the peloton now breathes better. The S-Works Evade 3 was reinvented from the inside out to cool better, making it the fastest choice for more stages.

We took a no-holds-barred approach to transferring every bit of your power to the pedals. The lighter and stiffer Powerline™ carbon sole is new and brought to you by the same team that developed Rider-First Engineering.

When trail runs and mountain adventures are as routine as a casual weekend, your sunglasses need to be up for the action. The Smith Seeker sunglasses stay put through ultra runs and daily bike commutes alike.

Lightweight, rigid, and ready to race, the XC503 is a mid-range off-road cycling shoe designed to deliver comfort and performance. The lightweight carbon-reinforced nylon midsole integrates seamlessly with the upper for stable pedaling.

Limited DURA-ACE Special Edition ultimate road competition road shoe S-PHYRE RC9S.

A true all-terrain, all-road cycling shoe designed with a more generous fit for endless comfort, from gravel tracks to MTB trails, all-day adventures to extended bikepacking escapes, for riders who know no borders.

The daily choice for comfort and utility, refined with a new textile, trickledown bib strap technology, a more breathable insert, and an updated grip at the leg openings – all while shedding grams and extending leg length for a more modern silhouette.

An all-new bib short platform for racing and high-intensity training in the cold, wet, and challenging conditions of the transitional seasons. The DYORA R features our warmest Spring Fall textile yet.